Your sensitive skin
deserves better.

Free from the ingredients that trigger 99%+ of skin irritation & sensitivity

Created by eczema and sensitive skin expert Martin Smith, MD

First-of-its-kind sensitive skincare

We were born from our own struggles with sensitivity, and our inability to find adequate skincare solutions that would help - not hurt - our skin.

We were surprised to learn that today’s leading “dermatologist recommended” brands - which claim to be great for sensitivity - still contain clinically-proven skin irritants that aren’t suitable for many of us with eczema, dermatitis, psoriasis, rosacea, acne or other forms of irritation & inflammation. Making matters worse: This has been obfuscated by heavy expert endorsement and big-budget marketing -- leading to more skin sensitivity and less trust in the industry over time.

So, we’re a tiny brand with a mighty ambition to change this: To create first-of-its-kind, science-backed skincare that delivers on its promises, supported by no-BS expert guidance that makes achieving elevated skin health not just an aspiration - but an accessible reality.

Meet Our Leadership Team

As an Allergist at the Cleveland Clinic, I experienced the epidemic of sensitive skin firsthand. Ironically, the very products that promised to help my patients often made their conditions worse.

What’s more: With the average female exposing her body to over 500 chemicals every single day, it’s unfortunately a problem that’s here to stay.

My patients would repeatedly ask me why no single brand was free from the ingredients known to exacerbate their skin issues. I had no answer. So I created Untoxicated: First-of-its-kind skincare eliminating the irritants and allergens that wreak havoc on skin.

Martin Smith, MD - Double Board-Certified Allergist and Immunologist & Untoxicated Co-Founder

Despite leading some of the world’s largest beauty & wellness brands, it wasn’t until I developed my own skin issues that I woke up to the magnitude of the problem today:

How many of us have reactive skin, how loosely regulated the market really is - and how even gold standard, “dermatologist recommended” products often contain several ingredients proven to exacerbate sensitivity & irritation.

So, I felt compelled to act. To help raise the bar for sensitive skin, and to redefine what an affordable clinical brand can help people achieve.

Annie Meyer - Former Beauty Executive
& Untoxicated Co-Founder

While training at the Cleveland Clinic, I watched patient after patient suffer from rashes and allergic reactions—from products they trusted to be safe for sensitive skin.

I spent years searching for effective, straightforward skincare—only to be let down by brands using known irritants and allergens that harm sensitive skin.

Untoxicated is different. We’re not tweaking old formulas—we’re redefining what skincare should be. We eliminate what doesn’t belong and focus only on what skin truly needs to thrive.

I believe in a better standard for sensitive skin—because patients deserve skincare that they can trust.

Taylor Bullock, MD - Dermatologist &
Untoxicated Chief Medical Officer