We were born in a doctor’s office, from the surprising realization that even the leading "dermatologist-recommended" skincare - promising to help the 70%+ of us with reactive & sensitive skin - is actually contributing to the problem, thanks to to inexpensive product formulas laden with clinically-identified skin irritants, obscured by decades of bloated marketing budgets and misleading medical endorsement.
We’re on a mission to change this: To create first-of-its-kind products that deliver on their promises - by using only a limited number of hype-free, clinically proven ingredients, backed by no-BS expert guidance that’s approachable & accessible - for everyone.
Meet Our Founders
As an Allergist at the Cleveland Clinic, I saw the epidemic of sensitive skin firsthand. Ironically, the very products that promised to help my patients’ inflammation and irritation often made their situation worse.
What’s more: With the average female putting over 500 chemicals on her body every day, it’s unfortunately a problem that’s here to stay.
My patients would continue to ask me why no single brand was free of the ingredients that exacerbate their skin issues and I had no answer. So I created Untoxicated: First-of-its-kind skincare free from the toxins and common allergens that wreak havoc on skin.
Martin Smith MD - Double Board Certified Allergist & Immunologist
Despite leading some of the world’s largest beauty & wellness brands, it wasn’t until I began to develop my own skin issues (in my mid-30s!) that I began to wake up to the magnitude of the problem today:
How many of us have inflamed & reactive skin, how loosely regulated the market really is - and how even gold standard, “dermatologist recommended” leaders often contain several ingredients proven to exacerbate skin irritation and sensitivity.
So, I felt compelled to act. I partnered with Dr. Martin Smith to set the new bar for what a clinical brand can represent in 2023 & beyond.
Annie Stansik - Co-Founder, Untoxicated Skincare
Our Ingredients
We keep:
Only a limited number of ingredients that have been clinically proven to calm and repair even the most inflamed & sensitive skin. (Like ceramides, hyaluronic acid, amino acids, and glycerin!)
We ban:
1584 toxic skincare + cosmetic ingredients, including 128 of the most common contact allergens that have been identified in personal care products.
The result:
First-of-its-kind skincare that’s as effective as it is non-irritating, so your skin will love it - regardless of age, lifestyle or skin concern.
To learn more about what ingredients we use, and what we ban, please visit our FAQ.
It’s More Than Skin Deep.
PETA Bunny Certified: Our products are 100% vegan and animal-test free.
Leaping Bunny Certified: We are proudly cruelty free and will never work with any partner who tests on animals.
Recyclable: Our bottles, once emptied and rinsed, can be placed in the recycling bin.
1% for Planet Certified: We donate at least 1% of our sales to non-profits focused on addressing the most pressing environmental & social issues of our time.
Worry-Free Skin Saviors
Our no-BS guarantee.
Try Untoxicated risk-free. If your skin isn’t smitten within 30 days, send it back and we’ll refund you - simple as that.