Non-Allergenic & Non-Irritating
Free from the top allergens still found in the leading "gentle" & “sensitive” skincare.
MD Created & Dermatologist Approved
Developed for even the most irritated, inflamed & angry skin.
Science Backed & Clinically Proven
Proven to calm, nourish and repair skin - using only 14 ingredients (or less)!
Vegan & Cruelty-Free
Made consciously for you and the planet, right here in the USA.

Dr. Martin Smith
Untoxicated Founder & Double Board-Certified Allergist & Immunologist
How We Compare

First-of-its-kind skincare
A simple all-in-one system, or the perfect companion to any existing routine:
Moisture Boost Face & Body Cream
Deeply moisturizes to immediately begin restoring the skin barrier - without the harsh ingredients that can further irritate already-stressed skin.
$24.95
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Clean Start Facial Cleanser
Gently-yet-effectively removes dirt, excess oils & impurities - without the common skincare irritants that leave skin feeling dry or tight.
$17.95
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Lightweight Hydrate Face & Body Lotion
Absorbs quickly to instantly begin soothing and hydrating the skin barrier - without the harsh ingredients that can further irritate already-stressed skin.
$24.95
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Blank Slate Micellar Water
Combines the best of rinse-free cleansing, make-up removal and toning - without the common skincare irritants that leave skin feeling stripped and dry.
$17.95
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What Our Community Says
30-Day Money Back Guarantee
We hope you (and your skin) love our products! *But* if you aren't satisfied within 30 days of purchase, send it back and we’ll refund you. It’s as simple as that.
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